After looking at over 100 experts’ view of marketing, I think Wikipedia’s definition is the best one to relate to the sale of real estate property marketing. “Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market … a target audience; with a selection of certain attributes …”
What is real estate property marketing?
When it comes time to sell a home the 3-step process to get full retail value is real estate property marketing.
- The professional real estate marketer creates the value features of the house and creates a seller persona that desires those features in a home.
- They then create a marketing message to show and explain the homes’ benefits and features.
- The final marketing step is finding the best methods to reach the ready, willing and able buyers of this specific property.
Why is the 92-point real estate marketing system superior to standard realtors’ marketing?
In step one of the real estate property marketing, creating the value of the features of the home, there needs to be a way to itemize and show the value of these features. Having 92 ways to demonstrate the value of the property creates the perceived value and benefit to the buyer. The home is worth the high price in the buyer’s mind.
Crafting the message in step 2 can creatively be done with the many ways to communicate that message in the 92-point system. This gives the real estate professional the tools they need to build a great value message about the individual property.
The 92-point system generates many channels or ways to communicate to the targeted ready, willing and able buyer. The message of value and the method of delivery is maximized. The targeted qualified home buyer is ready to make an offer on the great deal they now see. Getting the most money for your property is a great way to build wealth.
Coffee Real Estate’s 92-point real estate marketing system is design to build value and create the demand to take action and make the offer before this amazing property is gone.
92 versus 4 ways to market the property
The average realtor has 4 ways to market a home. They just take photos, list it on the MLS and put a sign in front of the house. They cannot create the proper value to the ready, willing and able buyer to give a proper offer on the home.
Success takes a plan
Just like a successful business has a marketing plan, so do professional real estate agents create marketing plans to sell properties. Success takes a plan. Selling your home takes an individualized property seller’s marketing plan.
Achieving the maximum price is commonly the most important aspect to the home owner. Coffee Real Estate agents will work with you to navigate today’s real estate market to accomplish the very best price. Sacramento real estate market is different than the Placer County real estate market and know what the buyer wants is the key to getting your house sold.
How fast the house sells is commonly just as important as price. The balancing of speed and price is the skill of marketing your house. Selling your home to a CASH “as is” buyer is very important to some home owners.
Selling an assisted living facility is about creating value for the buyer. These 92 point system helps target the correct buyer for your care home property.
Old tradition ways of selling a home fail in the modern real estate market
Ordinary Realtors just put a home into the system and hope for the best. Others make your house fit the norm and fail to find what makes your house more valuable. Regrettably this cookie cutter marketing plan may have an inherent negative outcome to your house price. This approach hurts the value and ability to sell your house.
Individualized marketing with the 92-point real estate system works the best for home sellers
Coffee Real Estate takes the personal approach to each and every house we sell. We want to maximize your house’s attributes in a way the home buyer finds attractive and valuable. Sacramento real estate needs a special way to achieve a great price. Placer County real estate has a set of features and value points that need to be highlighted to get top dollar for the property.
Coffee Real Estate uses many of these marketing tools to sell houses for more. We may use them all or just the right ones to sell your house. Coffee Real Estate marketing professionals may create a one of kind marketing tool or event to sell your house.
- The Multiple Listing Services (MLS) covers Northern California and exposes your property to professional real estate agents with thousands of potential buyers. We will prepare your property to appear in these Multiple Listing Services.
- Photography is very important when selling a house or property. The greatest of care will be taken when shooting your property both the interior and the exterior. The pictures will be used in many marketing applications.
- Virtual tours have striking full screen panoramic views of your house. Virtual tours can be a very powerful marketing tool to help sell your property.
- We develop web pages of your home on our web site with detailed descriptions, a photo page, community information and school reports. Creating an internet site just for your property is one way to use the web to sell your house.
- QR codes pointing to online information will be used where appropriate.
- Mobile Marketing reaches many unreached property buyers. Also mobile marketing optimizes reaching home buyers when they are out looking in the neighborhood. Correctly done, buyers will act on the spot to check out a property and take action.
- E-mail Marketing can target the right buyers. If the target preferred buyer can be profiled and/ or a list of prospects can be reached, a persuasive and informative email can be very effective.
- Real estate for sale signs are one of the most traditional property marketing tools. They let the neighborhood know this house is for sale and can bring in some local leads. The Text for info and photo are a big help. The flyer box also adds interest in the house.
- The electronic lockbox we use provides maximum security by providing a trail of the last 50 times the box has been opened and by whom. Studies have shown that a lockbox creates more showings.
- Social Media can be used effectively to sell houses. We use the power of social media to market your property. This is one area were the cookie cutter marketing can hurt your house selling. If the people in the social network feel like they are being spammed, they can actually hurt the selling process. Social Media done right helps. But done wrong it can set you back.
- Craigslist can be a powerful tool for the correct property. Homes that work the best on craigslist are a bargain hunter’s sale. The “as is” property could find a buyer in Craigslist.
- Google ads campaigns can generate leads for the right type of properties.
- The Internet promotes your property worldwide. Using the internet properly can create value and more leads. Just making a website for your house and hoping something sticks is a hit or miss program. Some sites will help sell your property because of exclusivity, others have mass appeal. Knowing how to market your property properly is the key to a successful sale.
- Blog Posts help get into the details of the property. It also builds value with a deep understanding of the features. Also blog feeds like RSS get the message out to a large audience.
- Magazine publication is a possibility for many properties. Choosing the right magazine is one of the targeting skills that we can bring to the table when selling your house. We will buy the cover story for the right property to command the highest profile with the most gravitas possible. Or we can show off the value of the property for the first buyer in another situation.
- Marketing Professionals look at selling real estate differently than Realtors. They focus on what is important to the buy and make a selling message that appeals to them. This is a strong advantage over standard real estate agents.
- A mailing program may be applicable to marketing your property. We will determine which neighborhoods that may be interested in your home so we can make sure they are aware of your property.
- We can create a custom flyer that stresses all of the best amenities of your house. The idea is to make the best possible impression. Having a physical piece of paper is not to be understated with certain buyers. This traditional marketing device can still have its place in the digital age.
- Home staging is the process of preparing a home to sell in the real estate marketplace. The goal of staging is to sell a home quickly. Home staging works by making a home appealing to the highest number of potential buyers. Staging focuses on improving a property’s appeal to the largest number of prospective buyers by giving it a makeover to turn it into a welcoming, appealing, and attractive home for sale.
- Unique marketing message channels are appropriate for specialty properties. A horse property marketed to horse groups on Facebook and other groups is an example of a unique marketing channel.
These is part of the 92-point real estate marketing system. Coffee Real Estate will do what it takes to sell your property. We will work with you on pricing and other strategies to make the home selling process as easy and profitable as possible.
The goal of real estate marketing systems
The goal of a real estate marketing system is to sell the property. Where Coffee Real Estate is different than ordinary realtors is that we work with the property owner first to establish their goal for selling the house. Only then do we work out a real estate marketing plan. Selling Sacramento homes the best way for the home owner.
The real estate marketing to sell a home for the highest price possible is much different than selling the house fast, for instance in the next 14 days fast sale. We can do both, but with a very different property marketing plan. Our 92-point real estate marketing system gives us the tools and flexibility to achieve both home seller goals.
How can we help you sell your property?
How easy is it to sell a hoarder’s house?
At Coffee Real Estate we have investment cash “as is” buyers who are the best hoarding home buyers. we believe the house selling process should be faster, easier, and hassle-free fort he home sellers. If you’re serious about selling your clutter-hoarding property, we are ready to make you a fair all-cash offer. Best of all, when we buy your house directly from you, we buy it as-is. You walk away without having to do any repairs. We will clean out the property. It’s that easy and convenient.
